Challenges in Inland Fish Marketing among Stakeholders in Anand District, Gujarat

Anand district in Gujarat stands first in Inland fish production through ponds and tanks. Here one major objective was put forth by the researcher; that is, to understand different challenges faced by different stakeholders during marketing of inland fish. Fifteen female and fifteen male retailers were selected along with three wholesaler that was a census one and fifteen producers were selected purposively looking into their prevalence in the study area. Data that had been collected were analysed through Garretts ranking technique, weighted average mean. At the end it was found that perishability of the product and theft of the product was marked as a problem in wholesale and producer level respectively. Bargaining by the customer at the end of the sale was found to be a significant problem among all the stakeholders. Competition was found to be least significant among the stake holders due to implicit cartel among friends and relatives in each stages of marketing.